IMR Executive demonstrated a reliable and intuitive service. Their exceptional contacts within the Mobile Content industry allowed us to cherry pick the best person for the job, without compromising our brief.

MD Europe, International Mobile Marketing Company

Ref: 10509


26/08/10
Salary: Competitive Package
Location: Central America

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Senior Product Manager - USA

Senior Product Manager - USA

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The Sr. Product Manager will report to the Vice President of Product Development and be responsible for:

  • Product definition and feature evolution of a mobile-, web- or email-based subscription/continuity-type product or service
  • Requirements gathering, documentation of marketing and functional requirements
  • Developing and managing relationships with outside vendors as needed
  • Monitoring and responding to changes in environmental variables regarding: compliance, acquisition, billing, carriers, aggregators, user interaction
  • Developing and Maintaining a Product Roadmap
  • Integrating compliance, operations, and marketing priorities
  • Prioritizing initiatives
  • Participating in copywriting for advertising and SMS flows
  • Keeping VP of Product Development appraised of status and developments
  • Coordinating with Project Manager in IT group to deliver functional changes
  • Coordinating with peers in Marketing, Operations, Customer Service, etc. to achieve inter-departmental objectives
  • Executing on operational tasks such as updating the loyalty rewards catalog, setting up new sweepstakes drawings, testing and optimizing SMS copy
  • Coordinating with other departments to ensure operational tasks are addressed in a timely fashion (Customer Service, Redemption / Prize fulfillment, etc.)
  • Monitoring the performance of the product on all major metrics, identifying problems and opportunities, developing responses, and briefing senior managers

Ideal Experience will include having:

  • Managed a Business-to-Consumer Product:
  • Managed either:
  • A credit card-billed or premium SMS billed subscription or continuity product or service
  • Managed a product sold via Direct Response Marketing
  • Managed a software-based or web-based product or service through the Software Development Lifecycle
  • Project Management experience
  • Managed:

        Card-processor and merchant bank relationships; or Mobile billing                        aggregator relationships

Other Required Skills and Qualifications:

  • Track record of managing a successful (growing and profitable) consumer product or service
  • Excellent written and verbal communications skills
  • Attention to detail and follow-up
  • Good analytical skills, the ability to understand, manipulate, and interpret data
  • Teamwork and strong inter-personal skills
  • Hands-on, can-do attitude
  • Comfortable in a fast-paced, less-structured, entrepreneurial environment

Location: New York, USA