Communications and Digital Marketing Manager

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About the company: 

My client is a leading provider of navigation and location based services. 

Description: 

The role holder will be responsible for the global communications activities for the Media Solutions business for my client including development and execution of sales presentations and collateral.  You will also responsible for digital marketing, including management of the Website and E newsletter. 

Duties and responsibilities: 

• Achieves marketing communications operational objectives by contributing marketing communications information and recommendations to strategic plans; creating metrics to measure results; identifying communications strategy and key messages; managing marketing communications calendar.
• Oversees Marketing Communications, including development of all customer and market facing material, such as presentations, collateral, website.
• Contributes to the development of educational programs for advertisers and internal audience.
• Responsible for internal communications and building awareness of the division within the wider business.
• Provide creative guidance and thought leadership:
• Develop thought leadership presentations for executives to deliver at internal and external speaking engagements.
• Provide creative leadership to the greater marketing team to drive original thinking in marketing communication strategies.
• Help pioneer fresh new ways to reach and sell mobile advertising programs to key customer segments.
• Work with Operations team to provide campaign insights that optimize the performance of mobile marketing and advertising campaigns.
• Drives digital marketing programs, including direct marketing, social media, search engine optimization.

• Results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.
• A passion and deep understanding for digital media and interactive advertising.
• Marketing communications and brand experience strategies across a variety of disciplines.
• Excellent communications, presentation, and PowerPoint skills.
• Strong aptitude for determining the optimal way to position advertising solutions in the market.
• Demonstrated capacity for developing and understanding strategy.  
• Understanding of the digital advertising market.  Understanding of NMS’s strategic and competitive position.  
• Understanding of social media.
• Analytical and capable of extracting the core insights from large volumes of information.
• Innovative and creative thinking – searching for challenges & seeing opportunities.
• Strong fact-based decision making and ROI focused.
• Effective and proven project management skills.  Outstanding written and oral communication skills.
• Five plus years experience in PR, direct marketing, marketing program management, or consulting.