Mobile Category Senior Marketing Manager

IMR

Mobile Category Senior Marketing Manager

The Company:

Our Client’s Product team develops some of the World’s leading innovations based on deep consumer understanding and research.  Their solutions embrace both consumer and business technologies across numerous product ranges.

Purpose of the Role:

The Mobile Category Senior Marketing Manager will be responsible for defining, implementing, monitoring and refining the marketing strategy for key Consumer product lines within the Company’s mobile business in Europe.

You will be expected to use consumer focused insights to define a category strategy for designated product categories.

The role will then work with the brand marketing team, and influence senior marketing resources in headquarters, to develop propositions and launch campaigns that are optimised to deliver against the category strategy.

The successful candidate will most likely be a consumer marketing professional with experience in brand, operate with a strong understanding of product marketing and have proven experience in delivering both ATL and BTL campaigns on a European scale.

The role will require effective communication between multiple parties at headquarters, regional and at local level to ensure campaigns are activated and generate consumer demand.

Location: South East, UK

To apply for this job email your details to lorna.gietzen@imrexecutive.com

IMRMobile Category Senior Marketing Manager